10 Quick Tips for Creating Compelling Videos for Social Media
You don’t need a film degree to make an excellent social media video these days. Marketers with untrained eyes are creating great social video content with little more than a smartphone. And people are watching.
Define your goals
Know what is it that you want to accomplish. What do you want to deliver to your customers. Make a video that best helps to spread across your message. Online video provides the opportunity to interact with audiences directly and allows audiences to provide feedback. Tagging a video as a “favorite” on a Facebook page, calling an 800 number or participating in surveys/ ratings/contests, are all types of engagement. Start the conversation.
Explain your business
Tell people about you. Don’t just assume that they know about you. Talk about the challenges you faced and thrills you experienced. Take a look at your product as if you know nothing about what it is, what it does, or what kinds of problems it can solve.
Add some value to your video, and watch it get shared beyond just your inner circle of friends and fellow rocking horse enthusiasts. Believe it or not, most people are altruistic—if they see a clear benefit to be gained from watching your video, they’ll want to share that benefit with their friends and connections.
Humor is a great way to gain traction, just be careful not to push it too far. The Internet does not have the same standards as television and allows much more leeway in content.
Smartphone cameras have small image sensors so if you try to shoot in a dark environment, it will give you grainy, low-quality video. Choose a brightly lit setting for your video.
A video production company can not only provide professional equipment, sound and editing but can also help plan your video and make recommendations to achieve your goals.
No matter what type of video you’re creating, tap into human emotions. Why would someone care about this? Whether it’s laughter or tears, emotion is what drives people to watch.
If the message of your video is not easily communicated through the action alone, you might consider adding subtitles. That way, whether or not the sound is on, the viewer can appreciate the story you’re trying to tell
You can give people the social credibility they want by creating smart, informative videos for them to share. If your product solves a problem, present the solution in a way that sounds revolutionary.